Privacy Policy | Waterside Shops
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Privacy Policy

Last Updated and Effective as of: February 7, 2019

Welcome to Waterside Shops. This website is owned by The Forbes Company LLC and its affiliates listed in the “Affiliated Companies” section below (collectively, “we”, “us” or “Company”). The following statements explain the policies we adhere to regarding the collection of data on our site (“Website”), information security, and privacy standards. This privacy policy does not apply to any other website unless it appears on that website. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU SHOULD NOT ACCESS OR OTHERWISE USE THE WEBSITE.

Personal Information:

Your provision of your Personal Information to us is completely voluntary. “Personal Information” is information that can specifically identify you.  We do not collect Personal Information unless you submit that information to us. Personal Information we collect may include the following:

  • Identity Data, which includes name or other similar identifiers.
  • Contact Data, which includes email address.

Non-Personal Information:

In addition, we may also collect information that is not considered Personal Information (“Non-Personal Information”).  We may aggregate Personal Information so that the aggregated information does not personally identify you or anyone else, such as by using Personal Information to calculate the percentage of our users who live in a particular area or determining brand preferences (“Aggregate Information”).  Because Non-Personal Information does not personally identify you, we may collect, use and disclose Non-Personal Information for any purpose permitted by law. In some instances, we may combine Non-Personal Information with Personal Information.  If we combine any Non-Personal Information with Personal Information, the combined information will be treated by us as Personal Information.

Information Usage and Disclosure:

Besides using your information ourselves, we may send your information to other companies, affiliates and third parties to help us process your information for the purposes set out in this policy.

We use your information as described herein:

  • to provide you with our services;
  • to personalize your experience with us,
  • to respond to your direct inquiries,
  • to add you to our mailing lists and send you emails from time to time.

We may also share your information with third parties such as website hosting, data analysis, e-mail delivery services, and other similar services.  These third parties may have access to your information necessary to perform their functions, but may not use it for other purposes.   We may share your information with unaffiliated third parties, such as business partners.

We will not sell your information to any third party not affiliated with Company without your consent except in connection with the sale or merger of Company or the division responsible for such services.

Additionally, we may disclose your information and other information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; (g) to allow us to pursue available remedies or limit the damages that we may sustain; and (h) for legitimate business interests.

Please note that if you specifically consent to additional uses of your information, we may use your information in a manner consistent with that consent.

Cookies and Similar Technology:

“Cookies” are pieces of information that may be placed on your computer by a website for the purpose of collecting data to facilitate and enhance your communication and interaction with that website.   The website may use cookies, a type of technology that installs a small amount of information on a website user’s computer or other device to permit a website to, for example, recognize future visits using that computer or device. The website may use other similar technologies (including, without limitation, tracking pixels, as described further below, and other anonymous identifiers) to gather information about you, such as IP addresses, to customize your visit, to enable us to enhance our service, or for other purposes. To stop, restrict or disable the placement of cookies, please see the “Opt-Out” section below.

Clickstream Data:

As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a website’s server. Clickstream data can tell us the type of device and browsing software you use and the address of the website from which you linked to the Website. We may collect and use clickstream data to anonymously determine how much time visitors spend on websites, how visitors navigate throughout websites and how we may tailor our services to better meet consumer needs. This information will be used to improve our services.


The security of your information is very important to us. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect.   However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and Company, or information stored on the Website or our servers, will be free from unauthorized access by third parties such as hackers and your use of the Website demonstrates your assumption of this risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the Contact section below.

Data Retention:

We will retain your information for as long as needed to provide you with the services you requested and the Website and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your information, we may continue to retain and use anonymous or aggregated data previously collected. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.

Other Websites and Social Networking Services:

Our Website may contain links to other websites not maintained by Company. Other websites may also reference or link to our Website.  The inclusion of a link on the Website does not imply endorsement of the linked site by us.  We are not responsible for the privacy practices of websites operated by third parties that are linked to or integrated with our Website, or for the privacy practices of third party Internet advertising companies.  We encourage you to be aware when you leave our Website, or surf the Internet, and to read the privacy statements of each and every website that you visit.

The Website may integrate with social networking services.  You understand that we do not control such services and are not liable for the manner in which they operate.  While we may provide you with the ability to use such services in connection with our Website, we are doing so merely as an accommodation and, like you, are relying upon those third party services to operate properly and fairly.


Opting out of messages from us

To opt-out of any future promotional messages from us, you should send an unsubscribe request to us at We will process your request within a reasonable time after receipt.

Opting out of cookies

If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website or some of its functionality may be affected. Cookies and similar items are not used by us to automatically retrieve personally identifiable information from your device without your knowledge.

Changes to policy:

We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time.  However, if at any time in the future we plan to use your Personal Information in a way that materially differs from this Privacy Policy, we will post such changes here or email you. We encourage you to periodically review the Website for the latest information on our privacy practices.

Information Relating to Children

Our Website is intended for ages 18 and over. We do not knowingly collect Personal Information from children.  When we become aware that such information (or other information that is protected under applicable law) from a child under 13 has been collected, we will use all reasonable efforts to delete such information from our database.

Website Terms and Conditions:

Use of this Website is governed by, and subject to, the legal notices contained at “Term and Conditions”.

Contact Us:

For questions or concerns relating to privacy, we can be contacted at:

Affiliated Companies:

The following companies are affiliates of The Forbes Company LLC:

  • Forbes – Cohen Florida Properties LP dba The Gardens Mall
  • Forbes Family-Waterside LLC
  • Forbes Properties – Orlando LLC
  • Forbes Taubman Orlando, LLC dba Mall at Millenia
  • Forbes Waterside Associates, LLC
  • Forbes-Cohen Development Co., LLC
  • Forbes-Cohen Properties, LLC-Holding Co.
  • Frankel/Forbes-Cohen Associates, A MI Co-Partnership
  • Somerset Collection Charitable Foundation
  • Somerset Collection GP, Inc.
  • Somerset Collection Limited Partnership dba Somerset Collection – Mall
  • Somerset Mall Merchants Association, Inc.
  • The Garden Promotional Fund, Inc.
  • The Garden Venture, LLC
  • The Mall at Millenia Promotional Fund, Inc.
  • Waterside at Pelican Bay, LLC
  • Waterside Shops LLC dba Waterside Shops at Pelican Bay
  • Waterside Shops Promotional Fund, Inc.
  • F-T Waterside, LLC
  • Forbes Group Waterside, LLC
  • MWC HS Retail LLC
  • Forbes Family HSR LLC
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