Veronica Beard Unveils Newest Retail Location in Naples, Florida

American ready-to-wear brand Veronica Beard has unveiled their newest retail store, bringing the brand’s unmistakably stylish, feminine, and vibrant style to Naples, Florida. The brand continues to expand their retail offering in Florida, making the Naples store the fourth brick and mortar Veronica Beard location in the Sunshine State.

Airy and modern, the boutique was designed by Veronica Beard resident interior designer Carolina de Neufville who set out to reflect the distinct character of Naples. Archival Slim Aarons photography and vintage floral prints dot the walls, papered in grasscloth. At the entrance, a bamboo and rattan McGuire table is nestled between a pair of custom linen-upholstered benches. Further inside, the space is anchored by a seating area—a sofa, chairs and coffee table crafted with handwoven bamboo. A mix of vintage shell boxes, brass vases and rattan vessels are scatted throughout the space to hold tropical greenery.

Veronica Beard Co-Founders and sisters-in-law, Veronica Miele Beard and Veronica Swanson Beard, expressed excitement surrounding the brand’s retail debut in Naples.

“I’m thrilled to open a store in Naples—a place I call home and that is so dear to my family. We are grateful to have this space in Waterside Shops and can’t wait to connect with and cultivate our community here.” — Veronica Swanson Beard

“We are so excited to expand our presence in Florida. Naples is a traveler’s paradise, filled with great restaurants, gorgeous beaches and amazing people. Our new store captures the spirit of the city—warm, vibrant and inviting!” — Veronica Miele Beard

The new location is Veronica Beard’s thirty-first retail store for the rapidly growing brand. The Naples boutique is also one of thirteen new stores opened in 2023 alone. The boutique will carry a full product offering including fan-favorite classics collection: the dickey jacket, scuba suiting and denim, as well as the newest assortment of outerwear, dresses, jeans, tops, skirts, footwear, accessories and more.

Veronica Beard will be located at 5415 Tamiami Trail N, Suite C11 in Naples, FL.