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Ferragamo – The Hug Bag


Unveiled at the Ferragamo Fall-Winter 2023 runway show, the shape of the Hug bag is inspired by the representation of a hug: an emotional gesture both for its embracing shape and for its tangible and intangible way of elevating the labour of every craftsperson committed to the making of this elaborate design.

It is the quintessence of Ferragamo’s enduring legacy of craftsmanship and creativity: an object of timeless elegance and intricate refinement that reaffirms our origins and our innate reference to the unparalleled mastery of Florentine artisans.

In his creative process, Maximilian Davis sees heritage in modernity, and luxurious sophistication in everyday ease, looking at tradition with respect and admiration while pushing the boundaries of what leather, metal and flair can bring to life. Paolo Ventura, Italian artist, has injected new vibrancy to the Hug bag, through his interpretation by painting the images.

Rendered in soft and hard textures – from grained leather to brushed calfskin, patent leather and nubuck – the Hug bag features an asymmetrical silhouette with folding side panels that extend to the front to allow locking and unlocking the oblique Gancini closures.

Indeed, the apparent simplicity of the structures requires almost five hours of work to combine a minimum of eighteen pieces for the top handle style, to the twenty-seven pieces assembled in the clutch, while nine to sixteen metal elements are incorporated into the frame with hand lacquered edges.

The dedicated visuals are an ode to the careful precision and infinite sensibility of our artisans, portraying their skilled hands at work while cutting, sewing, finishing and assembling every single piece of the whole.

The form is explored in its purity and intimacy. The different phases involved in the making, from the line-up of the manual tools on the worktop to the final result, are described through meticulous movements that speak to the rigour and perfection of the entire process. The quality of leathers, the original sketches, the parts that fit together, the curves of a handle, the tiny details: a new icon comes to life like a true sentiment of excellence and expertise.

The Hug bag arrives in three different iterations including a pouch and a tote bag in a medium and small size, with concealable tubular handles and protective metal feet – all emblazoned with a heat transfer logo and equipped with a removable shoulder strap.

The colour palette plays with classic tones and vibrant hues of black, midnight blue, yellow, optic white and Ferragamo red, with gold or palladium finished hardware.

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