For Fall Winter 2023, the House presents a new campaign starring Vittoria Ceretti, Aboubakar Konte and Brando Erba, captured in Milan by photographer David Sims. The imagery and film are set against a distinctive green backdrop with an elevator, reminiscent of the set of the women’s FW23 fashion show in February. The new campaign showcases a series of signature silhouettes in ready-to-wear and accessories drawn from recent eras of the House and spotlights the latest archival reprisal – the Gucci Horsebit Chain bag.