Gucci - PRESENTING THE GUCCI FALL WINTER 2024 MEN’S CAMPAIGN - Waterside Shops Skip to content


Gucci unveils its Fall Winter 2024 men’s campaign by Sabato De Sarno, portraying a tableau of distinctive personalities that embody the Creative Director’s first men’s collection for the House.

The campaign, shot by David Sims, is an ode to the breadth and beauty of human expression, where each glance, gesture, and intonation has a story to tell. Rejecting the notion of fashion as a uniform, the campaign celebrates freedom of interpretation in an invitation to explore and embrace our authentic selves.

At the heart of the campaign is a compelling cast of models who coexist in fashion’s ever-dynamic tenses of past, present, and future. Through the clothes, each model shares a unique story, yet all are united by common threads of passion, friendship, fears, dreams, and memories. Familiar faces such as Clément Chabernaud and George Barnett, who walked the runways of the most important fashion houses in the early 2000s, appear alongside new faces, in a campaign that narrates their individual stories, echoing shared human experiences.

The collection comes to life through the models’ unique perspectives, bridging eras while unveiling Sabato De Sarno’s ever-contemporary vision of wardrobe staples. Each model offers a personal interpretation of the looks, revealing diverse facets of their characters as the campaign becomes a vibrant canvas of self-reflection and a celebration of beauty in individuality.

The Gucci Fall Winter 2024 men’s collection will launch in stores worldwide starting in July, with curated pieces previewing in select boutiques in June.

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