Ferragamo – THE THINGS I HAVE LEARNED FROM YOU

THE THINGS I HAVE LEARNED FROM YOU
FERRAGAMO CELEBRATES MOTHER’S DAY THROUGH THE ART OF THE SMALL GESTURES

Ferragamo unveils its 2026 Mother’s Day selection, a tribute to the special bond shared between mothers and their family. Underscoring the narrative concept “The Things I have Learned from You,” the collection explores something common among mothers and their loved ones: that the deepest forms of love and elegance are not formally taught, but rather absorbed through the small, everyday gestures that define a lifetime.

The Mother’s Day offering focuses on the intimate rhythm of life. The gestures and habits passed from one generation to the next: the specific way their mother carries a handbag, the draping of a silk scarf, or the quiet confidence in what she wears. Through this lens Ferragamo reimagines everyday moments as timeless expressions of inherited style and modern elegance.

The curation brings together a selection of Ferragamo’s iconic designs conceived to be shared, passed on, and cherished over time.

The new Hug Soft XS is the true protagonist of the selection. Compact but never confined, the Hug Soft XS translates Ferragamo’s craftsmanship into a form designed for a modern rhythm: graceful in the hand, effortless in motion, versatile across occasions. Light and functional, a natural expansion of the Hug Collection.

Color contrasts are used between the interior and exterior that create a palette of harmonious hues: cognac with dark brown, dusty pink with taupe, taupe with dusty pink, and a classic black version with burgundy lining.

Following the Hug Soft XS, there is a selection of silk scarves and bandeaux featuring prints with flowers, leaves and petals arranged to reproduce iconic shoe designs from the Ferragamo archive, reflecting the brand’s tradition of storytelling through print.

Highlighting the artisanal soul of Ferragamo, a new small bag with a flap and Gancini closure features a meticulous paglia di Vienna woven motif in leather.

The iconic Vara bow, a signature symbol of femininity, is shown across a selection of sling-back pumps, balancing heritage with a contemporary silhouette.

The selection is completed by a curated range of eyewear and leather belts, designed to be the subtle, finishing touches that define a woman’s true persona.